Currently, a key agricultural practice is underway in the Cognac vineyards——raising the branches. This is far more than simply "tidying up the branches". Instead, it's a vital step influencing the future quality of Cognac!

In the vineyards, the winegrowers are carefully raising and securing the vines vertically by hand. Raising the branches vertically, on one hand, could improve airflow through the vineyard. On the other hand, exposing the grape clusters more directly to the sunlight boosts photosynthesis, promoting even ripening and helping the grapes to accumulate sugars while developing richer flavor compounds.

Photo: BNIC / Jacques Pere-Studio Furax

Each branch carefully raised and every bunch of grapes bathed in sunlight will contribute to the energy reserve for next year's Cognac. The dedication and meticulous care shown in the vineyards reflects the Cognac producers' unwavering commitment to quality—every drop of this exceptional spirit is crafted with passion and precision, starting right here in the heart of the vineyards.

Photo: BNIC / Aurelien Terrade

From the branch raising in the fields, to the distillation and aging, every step is closely interconnected, shaping the unique character of Cognac. When the grapes mature and are transformed into the amber-colored Cognac thanks to the aging process, what you savor is not only the gifts of terroir but also the wisdom of cultivation, a testament to "branch raising."